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If you went out of business tomorrow, what would happen? Who would care?
Without a clear mission and vision statement, it’s hard to place a finger of exactly what it is that you do and why you do it. And it’s hard to evaluate your worth and where your business fits into the larger landscape.
Think of your mission statement as a business tool -- one that is directly tied to your larger business plan and is designed to signal exactly why your business exists.
While your mission statement is rooted in the action your business takes and the reasoning behind it, your vision statement aims to clarify your ideal future state for the business.
The point of a vision statement isn’t to spend hours fine-tuning detailed plans for how you intend on achieving the next chapter of your business. Instead, think of your vision statement as an opportunity to harness your inspiration, passion, and aspirations for the long-term business you are building.