Having a handy reminder of why you do what you do can help you to stay motivated and get focused on what's really important.

Why

<aside> 💡 Tip: Why you do what you do? Why makes you jump out of bed every morning? What's your purpose?

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Simon Sinek's 'Why' Statement:

To inspire people to do the things that inspire them so that, together we can change the world.

Problem

<aside> 💡 Tip: The challenges your customers face that you help them to overcome.

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The problem Google solves:

Being overwhelmed and not able to make sense of the mass of information on the internet.

Mission Statement

<aside> 💡 Tip: An inspiring statement that encapsulates your purpose

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Google's Mission Statement:

Our mission is to organise the world's information and make it universally accessible and useful.

Vision Statement

<aside> 💡 Tip: A vision statement describes where your company aspires to be upon achieving its mission.

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